Plans and oversees the organizations advertising and promotion activities including, but not limited to TV, radio, OOH, digital and direct-mail outlets.Develops programs to drive conversions and foster loyalty.
Analyzes segment performance to optimize the player mix.Researches, analyzes and monitors financial, technological, and demographic information factors to capitalize on market opportunities and minimize the effects of competitive activity.Develops and executes marketing plans and programs, both short and long-range, to ensure the profit, growth, and expansion of company products and services.Establishes marketing goals to grow market share and ensure the Casinos profitability.Employee(s) may be required to perform position-related tasks other than those specifically listed in this description. This position description intends to provide a representative summary of this position's primary duties and responsibilities. Summary: Plans, directs, and coordinates the Marketing of the Casinos products and services.
